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Enter Title cover
1991, 6x9", X+ 140 pages, 4 b&w figures.

History & Culture

Sales Alive

- The "How To" Book of the Industry

by Arthur Heal (Click for author information.)

$14.95 Softcover
ISBN 0-939923-14-9; 978-09399230-14-4

Please click here to buy this book.

DESCRIPTION:

A career leader in the field of commission sales, Arthur Heal identifies the secrets of successful selling, one of the major categories of employment today. Sales Alive! presents a logical, structured, step-by-step approach to success in selling whatever the product may be. Special attention is devoted to the importance of attitude, self-image, and intimate knowledge of the product; how to prepare and present the sales story, with particular emphasis on how to make the product attractive to the customer; and how to close the presentation and sign the order. Sales Alive! provides authority, fundamentals, breadth and brevity, and versatility — and does so in a light-hearted and accessible way.